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Looking for home buying or selling advice for the Southern New Hampshire real estate market? Want some home maintenance/improvement ideas? General market information pertaining to Nashua, Merrimack, Manchester, Derry, Litchfield, Londondonderry, Windham, Hudson, Hollis, Brookline, Milford, Amherst, Bedford and surrounding areas?

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Tuesday, October 5, 2010

Your Home for Sale in Southern New Hampshire – Missing the Morse Code of Sales

The “Home for Sale" sign in your Southern New Hampshire yard has been up for quite awhile. Are you somehow missing Morse code signals floating through the air that might give you the magic equation? Are you afraid the house won’t sell until hell freezes over? Are you looking desperately for signs of frost?

Well, even with the ever-pervasive issues continuing to make a mess of the economy in general and the real estate industry specifically, it’s still possible to replace that Southern New Hampshire “Home for Sale” sign with a “SOLD” sign. You just have to figure out why it’s not selling, and fix it.

I know; it’s easier said than done.  If you knew what the problem was, you’d already have fixed it. So here you’ll find the top three reasons a house won’t sell until pigs fly:

1. Price is the number one deal breaker.

Price and value are the two things you need to wrap your thoughts around. As well, it’s not about what you consider good price and value for a home, but what the buyer considers a good deal.

You can’t beat the competition by simply lowering the price. You have to compel the buyer with the “Goldilocks” price. This price says, “It’s not cheap, so you aren’t getting a fixer-upper. It’s not expensive, because it’s less than others are. It’s just right, because you can afford it and it’s beautiful.”

2. Home selling is a beauty contest.

Real estate agents say curb appeal and many potential clients roll their eyes. It’s as if we’ve said it so much that it’s become a myth of epic proportions. I assure you, curb appeal is very, very real.

Let a buyer pull up to a house with chipped paint and rusted hardware, and that’s one less buyer to worry about. The first impression is everything, and a poor impression never goes away.

3. People don’t want to see your stuff.
Whether your “stuff” is an old, favorite easy chair with rips and springs poking out or a closet full to bursting, it’s a turn off to buyers. They don’t want to see what the home looks like with your footprint on it; they want to see what it would look like with their footprint on it.

Cut down on your furniture, keeping the best (though not necessarily more comfortable) pieces for show. Pack up your knick-knacks, bric-a-brac and family photos. Take half your clothes out of the closets and pack them away in moving boxes. Less is more!

If you’re having problems with getting your home for sale in Southern New Hampshire off the market, don’t panic. Clear your head and see what you’ve missed!

If you’re ready to sell your home, I can help. Call me at 603-821-1134 or email me at Dave@Daveheeter.com for more information.

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